The numbers seem to smile at KIA. By the end of October already occupy the sixth place in sales, on top of Mazda, Ford and Honda. Since his first months in Mexico, the Korean company exceeded its own expectations in sales, however, some of their customers have experienced the B-side of success: the missing pieces.
in order to have immediate availability of parts for the amount of cars he has sold, the store of KIA —shared with Hyundai— changed their facilities and are moving toward a store 303% larger. The visit to meet your logistics delivery of parts and how this influences the experience sales.
MOBIS, the right arm of KIA and Hyundai in Mexico
To operate all the themes of logistics, the group Korean is supported in MOBIS, which has 57 stores around the world. The Mexico, located in Cuautitlán, State of Mexico, occupying an area of 14,000 square metres and receives parts of Korea to Rio, Forte, Optima, Stinger, Soul, Niro, Sportage and Sorento; Slovakia for Sportage (previous generation); Alabama for the Optima and Sorento; and Monterrey, Mexico, to Rio and Forte.
The need to grow the store is due to the increase of 143% in the demand of parts with respect to the average of 2016. As told, parts of the greater movement are those of maintenance, followed by the collision and, with a much smaller scale, of mechanical repairs.
In total, the warehouse is home to around 920,000 parties. Every day there are parts to be cast. On the premises you will find a space dedicated to each one of the 85 dealers of the brand in Mexico. Through the system, each shop can request the specific part and, according to the state in which it is located, you will get between one and three days after.
With this measure, KIA seeks to minimize the problem of the lack of parts in the workshop. The complaints of some customers became the focus of attention of the management. With the growth of the store, the Korean company gives you solution to their conflict before it became more large.