Buick is owned by General Motors (NYSE: GM), an American corporation headquartered in Detroit, Michigan. GM also owns Chevrolet, Cadillac, and GMC. Buick is GM's oldest surviving brand division, founded in 1903.

Is Buick being discontinued?

No. Buick is not being discontinued as of 2026. The brand remains active with three US models and a large lineup in China through the SAIC-GM joint venture.

Where are Buick vehicles made?

The Buick Enclave is assembled in Lansing, Michigan. The Buick Envision and Envista are assembled in China and imported to the US.

General Motors · Founded 1903 · NYSE: GM (Ref. Only)

Buick

Q: Is Buick a luxury brand?

Buick is a near-luxury brand in the US, positioned above Chevrolet but below Cadillac. In China, Buick is considered a full luxury brand. Current US models include the Enclave, Envision, and Envista crossovers.

America’s near-luxury crossover brand with a dominant position in China. Born 1903 — one of GM’s oldest divisions. Three models in the US, dozens in China’s booming premium market.

ⓘ Independent editorial research — not affiliated with Buick — Disclaimer

Founded

May 19, 1903

Founder

David Dunbar Buick

Detroit, Michigan

Parent

General Motors (NYSE: GM)

US Models

3 (Enclave, Envision, Envista)

⚡ What Changed · March 2026

Envista Launch — Envista subcompact crossover launched as entry point to Buick lineup at $24K+.

China Strength — Buick remains among top-selling premium brands in China; global volume supports R&D.

EV Pivot — Buick transitioning lineup toward electrification. Chinese-market EVs may inform US models.

Quality Recognition — Buick consistently top-ranked American brand in J.D. Power quality studies.

ⓘ Independent editorial research. Disclaimer

Brand At A Glance

Models3 Active

ParentGeneral Motors

NYSEGM

Founded1903

HQDetroit, MI

Brand Intelligence

Buick: Complete Brand Overview

Independent editorial research on Buick — not affiliated with General Motors. All figures are editorial estimates compiled from publicly available sources.

Buick is General Motors’ near-luxury brand, the oldest brand in the GM portfolio, founded in 1903. Historically positioned between Chevrolet and Cadillac, Buick today focuses on a three-SUV lineup. Buick has found strong success in China, where it sells significantly more vehicles than in North America.

Current Lineup

Buick Model Lineup 2025–2026

Editorial reference guide to current Buick models. MSRPs are base prices and subject to change.

3-Row SUV

Enclave

Base ~~$47K

Compact SUV

Envision

Base ~~$34K

Entry-Level SUV

Envista

Base ~~$24K

Data Analysis · 2015–2024

Buick Reliability Intelligence

Editorial reliability reference and recall context. Lower score = fewer reported problems per 100 vehicles. These are editorial estimates — not authoritative survey data.

Brand Reliability Index (BRI)

Buick vs Industry

Editorial reliability estimate — problems per 100 vehicles. Based on aggregated public data. Trend matters more than any single point.

138

Est. P/100 (2024)

Above Industry Avg

Buick's estimated problems-per-100 score of 138 vs industry average of ~165. Lower is better.

Buick

138

Ind. Avg

165

Reliability tiers aggregated from published surveys and owner reports. Rankings updated quarterly. No proprietary dataset licensing claimed. AmericanCarBrands.com is not affiliated with any survey publisher.

Recall Rate Analysis

Recalls per 100K Vehicles

Editorial reference: estimated recall frequency vs competitors. Based on publicly available NHTSA notices — not official NHTSA statistics.

Recall data estimated from NHTSA public records (3-year rolling average). Does not indicate severity — frequency only. Always check NHTSA.gov/recalls for active recalls on your VIN.

BRI Trend Line

Reliability Over Time

Editorial trend estimate — how Buick's reliability has tracked over recent model years.

Reliability Intelligence

Buick Reliability & Recall Data

Independent editorial assessment. Check NHTSA.gov for official recall data.

Buick consistently ranks among the top American brands for reliability, often outperforming many mainstream brands. J.D. Power has recognized Buick multiple times for quality. The Enclave and Envision are generally considered reliable choices. Buick’s China-market quality control has also improved substantially.

⚠️ Recall data sourced editorially. Always verify current recall status at NHTSA.gov using your VIN.

Brand Heritage

The Buick Story

Editorial brand history. Not affiliated with or reviewed by General Motors.

Buick is the oldest brand in the General Motors portfolio, founded by David Dunbar Buick in 1903. It was the success of Buick that gave William Durant the capital to found General Motors in 1908. For decades Buick was America’s aspirational luxury brand, popular among professionals and retirees. Today the brand has reinvented itself as a lifestyle-focused near-luxury SUV brand.

Corporate Structure

Who Owns Buick?

Editorial corporate intelligence. Stock tickers referenced for identification only — not investment advice.

Buick is a division of General Motors (NYSE: GM). Within GM, Buick is positioned as a near-luxury brand below Cadillac and above Chevrolet and GMC. GM also owns GMC and Chevrolet in North America. Buick is particularly significant in China, where it operates as a premium brand under a GM joint venture.

🔄 Interactive Comparison Tool

Compare Buick Models vs Competitors

Select a Buick model and a competitor to compare ownership costs, reliability, and specs side by side.

Metric	—	—

ⓘ Editorial estimates only — not financial or purchasing advice. Verify all figures before making decisions.

Insurance Intelligence

Buick Insurance Cost by Model

Full coverage, 40-year-old driver, clean record. Rates vary by state, age, driving history, credit, and insurer. Figures are independently compiled editorial estimates based on publicly available actuarial benchmarks — not licensed from insurers or aggregators. Not quotes. Not insurance advice.

ⓘ Insurance cost research may include links to comparison tools or providers. Where marked Affiliate, AmericanCarBrands.com may earn a commission. See Affiliate Disclosure Copyright.

⚠ Editorial estimates only — not quotes. These are rough editorial averages compiled from publicly available actuarial data. They are not personalized and may differ substantially from your actual premium. Always obtain 3+ personalized quotes from licensed insurers before making any insurance decisions. AmericanCarBrands.com is not a licensed insurance agent or broker.

Model	Avg Monthly	Avg Annual	vs. Nat’l Avg
Envista Entry luxury; low theft risk	$98	$1,176/yr	+$0/mo vs avg
Envision Mid-size premium; moderate parts cost	$112	$1,344/yr	+$14/mo vs avg
Enclave Full-size luxury; higher repair costs	$132	$1,584/yr	+$34/mo vs avg
Enclave Avenir Top trim; premium repair network	$148	$1,776/yr	+$50/mo vs avg

⚠ Important: Buick vehicles are generally moderate to insure — premium positioning means slightly higher repair costs than mainstream brands, but lower than full luxury segments. Always obtain personalized quotes directly from licensed insurers. See our Affiliate Disclosure for how links in this section work.

Brand Intelligence · Updated 2026

Buick Revenue, Ownership & Market Data

Independent editorial research. All financial figures are estimates from publicly available sources — not licensed data. Not financial advice.

💰 Buick Revenue & GM Contribution (2026) Investor Data

Buick's US revenue is estimated at approximately $8 billion for FY 2024 — a portion of GM's total $187B revenue, but Buick's China operations (SAIC-GM joint venture) add significantly more. Buick sells over 1.2 million vehicles annually in China, making it far larger globally than its US presence suggests. Revenue figures reflect editorial estimates from publicly available GM SEC 10-K filings. Verify at sec.gov.

🌏 Why Buick Is Bigger in China Than America Market Intel

Buick entered China in 1998 when it was one of few American luxury brands allowed in. Historical prestige gave Buick genuine luxury status in China that it no longer holds domestically. The SAIC-GM joint venture produces China-exclusive models (Electra EV series, GL8, Lacrosse) that don't exist in the US. China accounts for over 80% of global Buick volume.

⚡ Buick EV Strategy & Future Lineup EV Intel

Buick's EV strategy is bifurcated: robust in China, limited in the US. The Electra E4, E5, and E6 are China-market EVs on GM's Ultium platform. In the US, Buick has announced plans to go all-electric but as of 2026, no dedicated US-market Buick EV has launched. GM's investment in Ultium infrastructure will eventually power a US Buick EV lineup, but confirmed timing and model names remain pending.

🏛️ Who Owns Buick? Corporate Structure Corporate

Buick is a wholly-owned division of General Motors Company (NYSE: GM). The SAIC-GM joint venture (50/50) handles China operations. GM CEO Mary Barra has positioned Buick as GM's entry-luxury brand between Chevrolet and Cadillac. Buick has one of the oldest brand histories in American automotive — older than GM itself, which was founded using Buick as its cornerstone asset in 1908.

FAQ · Schema Marked Up

Common Questions About Buick

Frequently asked questions about Buick — answered with editorial research. Not affiliated with General Motors.

Is Buick a luxury brand? +

Buick is classified as a near-luxury or premium brand, positioned between mainstream brands like Chevrolet and true luxury brands like Cadillac. Buick offers more features and refined interiors than mainstream brands at a lower price than full luxury competitors.

Who owns Buick? +

Buick is owned by General Motors (NYSE: GM). Buick has been part of GM since 1908 and is one of GM's four North American brands alongside Chevrolet, GMC, and Cadillac.

Is Buick still popular? +

Buick remains popular, especially in China where it is one of the bestselling premium brands. In North America, Buick sales have stabilized around its three-SUV lineup.

Are Buick vehicles reliable? +

Buick regularly earns above-average reliability ratings. J.D. Power has recognized Buick for quality multiple times. The Enclave and Envision are considered solid choices among near-luxury SUVs.

What happened to Buick cars? +

Buick discontinued its passenger car lineup in North America. The brand now sells only SUVs: the Enclave, Envision, and Envista.

⚠ Safety & Recalls

Buick Recalls & Safety Notices

⚠ Always verify recalls on your specific VIN at NHTSA.gov/recalls — this section is editorial context only.

🔍 Buick Recall Overview & Context +

📋 How to Check Buick Recalls by VIN +

📱 OTA vs Dealer Recall Repair — What’s the Difference? +

ⓘ Editorial recall context only. Not affiliated with Buick or NHTSA. Always verify at nhtsa.gov/recalls. Disclaimer →

💰 Used Market Intelligence

Buying a Used Buick

Independent editorial guide. Not affiliated with Buick, dealers, or any resale platform. Not purchasing advice.

5-Year Depreciation Est.

42–48% over 5 years

Editorial estimate — verify with market tools

Best Used Sweet Spot

2–3 year old Enclave or Envision for best value-to-feature ratio.

🔍 Used Buick Market Notes

Buick holds value moderately well. Enclave CPO programs through GM dealers offer powertrain warranties. Look for Certified Pre-Owned for best coverage.

Used Buying Checklist

✓Run VIN at NHTSA.gov/recalls

✓Pull Carfax or AutoCheck history

✓Verify all recalls completed

✓Inspect for accident/flood damage

✓Confirm CPO/warranty status

✓Get independent pre-purchase inspection

✓Check for outstanding liens

✓Test all electronics/ADAS features

ⓘ Editorial guide only. Not purchasing, legal, or financial advice. Always conduct independent due diligence. Disclaimer →

Buick

Buick Revenue Trends

Buick: Complete Brand Overview

Buick Model Lineup 2025–2026

Buick Reliability Intelligence

Buick Reliability & Recall Data

The Buick Story

Who Owns Buick?

Compare Buick Models vs Competitors

Buick Insurance Cost by Model

Buick Revenue, Ownership & Market Data

Common Questions About Buick

Buick Recalls & Safety Notices

Buying a Used Buick

Sources & Citations