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The company that invented the moving assembly line, put America on wheels with the Model T, and remains one of the most-researched automakers on this platform. Founded 1903. Still building.
ⓘ Independent editorial research. Disclaimer
Toggle time range to explore Ford's financial trajectory. Hover bars for detail.
Click any block to expand. Each answers a high-volume search question.
Ford Motor Company reported approximately $185 billion in annual revenue for FY 2024 per public Ford SEC 10-K filing; verify at sec.gov) for fiscal year 2024, making it one of America's largest corporations by revenue. Ford's market capitalization fluctuates between $40–55 billion.
Ford splits its business into three units: Ford Blue (traditional gas/hybrid vehicles), Ford Model e (electric vehicles), and Ford Pro (commercial vehicles). Ford Pro is the most profitable segment. Ford Model e has been operating at a loss as EV investment ramps up.
Jim Farley has served as Ford Motor Company's President and CEO since October 2020, succeeding Jim Hackett. Farley previously served as Ford's COO and spent 10 years at Toyota before joining Ford.
Under Farley, Ford has launched the F-150 Lightning, Mustang Mach-E, and E-Transit electric vehicles. He also restructured the company into three distinct business units and committed over $50 billion to EV development. Farley is known for his direct communication style and genuine passion for cars — he owns and races vintage vehicles personally.
Yes — Ford Motor Company is American-owned and American-controlled. Ford is a publicly traded corporation on the NYSE (ticker: F), but the Ford family retains control through a dual-class share structure. Executive Chairman Bill Ford (great-grandson of Henry Ford) holds Class B shares, giving the Ford family roughly 40% of the total voting power.
Unlike Chrysler (now part of Dutch/French Stellantis) or GM (fully public with no controlling family), Ford remains the only major American automaker with founding family control. The company has been headquartered in Dearborn, Michigan since 1956 and manufactures vehicles across the United States.
Ford manufactures vehicles at multiple US plants. Key locations:
Ford also manufactures Broncos in Wayne, Michigan (Michigan Assembly Plant) and Rangers in Dearborn (Michigan Assembly Plant). The company employs over 56,000 US workers in manufacturing.
Ford ranks in the mid-tier range for reliability across independent industry assessments — competitive for a high-volume mass-market brand. The F-150 with the 2.7L EcoBoost is Ford's most reliable platform. The Ranger and Escape also score well. First-year models of redesigned vehicles tend to have more issues.
Consumer Reports gives Ford an average overall reliability score. The Bronco and Maverick have received above-average scores in their latest generations, while the Explorer has had a historically checkered record.
The Ford vs Chevy debate is the longest-running rivalry in American automotive history. Here's a data-driven comparison:
Trucks: Ford F-150 outsells Chevrolet Silverado by roughly 200,000 units per year. However, Silverado fans cite more powertrain options and stronger off-road variants. Sports cars: Chevy Corvette is America's definitive sports car; Ford counters with the Mustang's heritage and affordability. Reliability: Both score similarly — neither has a decisive advantage. EVs: Ford is further ahead with F-150 Lightning, Mach-E, and E-Transit in market.
Every current Ford vehicle — from America's best-selling truck to its most iconic pony car.
Three lenses every Ford buyer should see before signing.
Rankings aggregated from publicly available automotive reliability reports and long-term owner data. Updated periodically.
Aggregated from published industry reliability reports. Score = problems per 100 vehicles (lower = better). Industry average ~165.
Ford Motor Company is a publicly traded corporation on the New York Stock Exchange under ticker symbol F. However, unlike GM or Chrysler/Stellantis, Ford has never lost its founding family's control.
Executive Chairman William Clay Ford Jr. (great-grandson of Henry Ford) controls approximately 40% of total voting power through Class B shares — despite owning only ~2% of total equity. This structure makes Ford unique: a publicly traded company that operates with the discipline and long-term thinking of a family business.
Ford operates in three segments: Ford Blue (ICE and hybrid vehicles), Ford Model e (EV division), and Ford Pro (commercial trucks and vans). Ford Pro generates the most profit. Ford Model e has been operating at a loss as the company invests in EV infrastructure.
Select a Ford model and a competitor to compare ownership costs, reliability, and specs side by side.
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Estimated ranges for full coverage — 40-year-old driver, clean record, single vehicle. Rates vary significantly by state, driving history, credit score, and insurer. These are editorial estimates based on publicly available rate data, not quotes. Always obtain 3+ quotes from licensed insurers.
| Model | Est. Monthly * | Est. Annual * | vs. Industry Est. | Key Factor | Guide |
|---|---|---|---|---|---|
F-150 (Gas) Best-seller · Most options |
$148 |
$1,776/yr | −$19 Below avg | High parts availability keeps costs low | Full Guide → |
F-150 Lightning Electric · EV premium applies |
$185 |
$2,220/yr | +$18 Above avg | Battery pack coverage drives premium | Full Guide → |
Mustang (V8 GT) Performance · Higher theft risk |
$195 |
$2,340/yr | +$28 Above avg | Performance rating & theft history | Rate Research →Est. |
Mustang Mach-E EV SUV · Tesla competitor |
$174 |
$2,088/yr | +$7 Above avg | EV surcharge; cheaper than Tesla Model Y | Rate Research →Est. |
Bronco Off-road · High resale |
$162 |
$1,944/yr | −$5 Below avg | High resale value helps keep premiums moderate | Rate Research →Est. |
Explorer Midsize SUV · Family |
$156 |
$1,872/yr | −$11 Below avg | Standard family SUV pricing | Rate Research →Est. |
Maverick Hybrid Compact truck · Budget |
$138 |
$1,656/yr | −$29 Below avg | Among the lower-cost Ford models to insure — editorial estimate | Rate Research →Est. |
Every resource a Ford owner or buyer needs — all researched and updated for 2026.
Our editorial team compiles data from Ford Motor Company’s public SEC filings (10-K, 10-Q), NHTSA’s public recall database (nhtsa.gov), publicly available automotive reliability survey summaries, and long-term owner forums and data sets. We do not license proprietary data.
AmericanCarBrands.com is not a dealer, insurance agent, broker, or financial advisor. We do not receive compensation from Ford Motor Company or any automaker for our editorial content. We do not connect buyers with dealers, insurers, or lenders. Our revenue comes solely from third-party advertising.
Insurance cost ranges are editorial estimates based on publicly available rate data, not quotes. Reliability scores are aggregated interpretations of public survey data, not licensed outputs. Revenue and employee figures are from public filings and may not reflect the most recent quarter. All figures are labeled with their basis where known.
Financial data is updated following Ford Motor Company’s quarterly earnings releases. Reliability data is reviewed after major annual survey publications. Model pricing reflects current model-year MSRP as of the date shown. Insurance estimates are reviewed periodically based on available market data.
Ford®, F-150®, Mustang®, Bronco®, Explorer®, Maverick®, Ranger®, Ford Pro®, Ford Blue®, and Ford Model e® are registered trademarks of Ford Motor Company. AmericanCarBrands.com uses these names solely for editorial identification and commentary under nominative fair use. This site is not affiliated with, authorized by, or sponsored by Ford Motor Company. J.D. Power and Associates® is a registered trademark. Consumer Reports® is a registered trademark. References to these organizations are for editorial attribution only.
The most searched questions about Ford Motor Company — answered with data.
Depends on what matters to you. Trucks: Ford F-150 has been the best-selling pickup truck in the US for multiple consecutive decades. Sales margin vs. the Chevy Silverado has historically been substantial — the F-150 consistently outsells by a wide margin depending on the model year. Sports cars: Chevy's Corvette is America's definitive sports car; Ford has the Mustang's emotional heritage and price advantage. Reliability: Both rank similarly across independent reliability assessments — neither holds a decisive long-term edge. The debate is largely preference-driven.
Ford vehicles are average to above-average for long-term reliability. The F-150 with 2.7L EcoBoost is among the most proven powertrains. Ford ranked competitively among mass-market brands in independent assessments. Editorial note: The 2020 Explorer had well-documented first-year production issues on major platforms — check specific VIN history before purchase. Quality improved significantly by 2022+.
Ford Motor Company is a publicly traded corporation (NYSE: F) but is effectively controlled by the Ford family through Class B shares. Executive Chairman Bill Ford (great-grandson of Henry Ford) controls ~40% of voting power despite owning only ~2% of total equity. No outside entity owns a controlling stake.
Ford Motor Company reported approximately $185 billion in annual revenue for FY 2024 (per public Ford SEC 10-K). Ford Pro (commercial) is the most profitable segment. Ford Model e (EVs) is operating at a $5.1B loss as EV investment scales. Ford Blue (gas/hybrid retail) is the largest revenue contributor at ~$98B.
Yes. Ford's current EV lineup includes the F-150 Lightning, Mustang Mach-E, and E-Transit commercial van. Ford has committed significant capital to EV development through its Ford Model e division.
F-150s are built at the Dearborn Truck Plant (MI) and Kansas City Assembly Plant (MO). F-150 Lightning is built at Ford's Rouge Electric Vehicle Center in Dearborn. The Bronco and Ranger are built in Wayne, Michigan. All Ford trucks sold in the US are American-built.
ⓘ Editorial recall context only. Not affiliated with Ford or NHTSA. Always verify at nhtsa.gov/recalls. Disclaimer →
Independent editorial guide. Not affiliated with Ford, dealers, or any resale platform. Not purchasing advice.
F-150 holds value best — strong resale across all trim levels. Bronco holds value exceptionally (demand still exceeds supply). Mach-E used market adjusting after initial hype. F-150 Lightning used prices fallen significantly from 2022 peaks.
ⓘ Editorial guide only. Not purchasing, legal, or financial advice. Always conduct independent due diligence. Disclaimer →