Short version: We use Google Analytics to measure traffic and Google AdSense to show ads. Both may use cookies. We don't sell your personal data. Affiliate links may set cookies from partner platforms.
1. Information We Collect
Automatically Collected
When you visit this site, the following may be automatically collected by our analytics and advertising partners:
- Pages visited and time spent
- Referring websites and search terms
- Browser type, device type, and operating system
- Approximate geographic location (country/region level — IP addresses are anonymized)
- Interactions with on-page elements (clicks, scrolls)
Information You Provide
If you contact us (via email or contact forms), we collect the information you submit — typically your name, email address, and the content of your message. We use this only to respond to your inquiry.
2. Google Analytics
This site uses Google Analytics 4, a service provided by Google LLC. Google Analytics uses cookies to collect anonymized usage data. We have enabled IP anonymization. Google Analytics data is used solely to understand site traffic patterns and improve content. It is not sold or shared for third-party marketing.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Google's privacy policy: policies.google.com/privacy
3. Google AdSense & Advertising
This site uses Google AdSense to display advertisements. Google may use cookies, web beacons, and similar technologies to serve personalized ads based on your past visits to this and other sites. Google's use of advertising cookies enables it and its partners to serve ads based on your visits.
- To opt out of personalized advertising: adssettings.google.com
- To opt out of interest-based advertising from participating companies: optout.aboutads.info
4. Affiliate Tracking Cookies
When you click affiliate links on this site, affiliate partner platforms may set cookies on your device to track whether a qualifying purchase or action was completed. These cookies are set by third-party affiliate platforms, not by AmericanCarBrands.com directly. See our Affiliate Disclosure Copyright for details on our affiliate relationships.
5. Cookies
This site uses the following types of cookies:
- Functional cookies — Set by our site to remember your preferences (e.g., dismissed disclosure banners, font size settings). These are set via localStorage, not traditional cookies.
- Analytics cookies — Set by Google Analytics to measure usage (anonymized).
- Advertising cookies — Set by Google AdSense and affiliate platforms for ad targeting and conversion tracking.
You can control cookies through your browser settings. Disabling cookies may affect site functionality and advertising personalization.
6. We Do Not Sell Personal Data
AmericanCarBrands.com does not sell, rent, or trade personal data to third parties for their own marketing purposes. We do not build user profiles for resale. The only personal data shared with third parties is the anonymized analytics data automatically processed by Google Analytics and the ad-serving data processed by Google AdSense per Google's own privacy policies.
7. CCPA / CPRA (California Residents) — Your Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and its amendment the California Privacy Rights Act (CPRA) give you specific rights regarding your personal information. This section explains those rights and how to exercise them.
Important note on "Sharing" under CPRA: While AmericanCarBrands.com does not sell personal information in the traditional sense, Google AdSense may engage in "cross-context behavioral advertising" — transmitting cookie-based signals to Google and its advertising partners to serve interest-based ads. Under CPRA's expanded definition, this may constitute "sharing" for cross-context behavioral advertising. You have the right to opt out of this sharing.
Your California Privacy Rights:
- Right to Know — You may request to know what personal information we collect, use, disclose, or share about you.
- Right to Delete — You may request deletion of personal information we have collected (subject to legal exceptions).
- Right to Correct — You may request correction of inaccurate personal information we maintain.
- Right to Opt Out of Sale/Sharing — You may opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information — Where applicable, you may limit our use of sensitive personal information (we collect minimal SPI — primarily IP addresses used for anonymized analytics).
- Right to Non-Discrimination — You will not receive discriminatory treatment for exercising any of these rights.
How to opt out of data sharing for advertising:
- Cookie banner decline: Use the cookie consent banner on this site and select "Decline Non-Essential" to block ad personalization signals.
- Google Ad Settings: Visit myadcenter.google.com to control Google's use of your data for ad personalization.
- Google Analytics opt-out: Install the Google Analytics opt-out browser add-on.
- Global Privacy Control (GPC): We honor GPC signals. If your browser transmits a GPC signal, we treat it as a request to opt out of sharing for cross-context behavioral advertising.
To submit a CCPA/CPRA request: Contact us by email at [email protected] (or through the Contact form on this site) with the subject line "CCPA Privacy Request." We will respond within 45 days of receipt. We may need to verify your identity before fulfilling certain requests. We do not require account creation to submit requests.
8. GDPR (EU/UK Residents)
If you are located in the European Union or United Kingdom, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, delete, and port your personal data. Our legal basis for processing analytics data is legitimate interest (improving site quality). For advertising cookies and interest-based ads, our legal basis is consent — obtained through our cookie consent banner which implements Google Consent Mode v2. For any GDPR requests, contact us at [email protected]. EEA/UK users who decline the cookie banner will not have analytics or personalized ad data sent to Google.
9. Children's Privacy
This site is not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has submitted personal information through this site, contact us immediately at [email protected].
10. Changes
We may update this Privacy Policy periodically. The "Last Updated" date at the top indicates when changes were last made. Continued use of this site after changes constitutes acceptance of the revised policy. Material changes will be noted in the disclosure bar on the homepage.